Virtual Incentives identified implementation, flexibility, recipient appeal, convenience and delivery speed as considerations for employee reward programmes in guidance published on June 13, 2018. The company framed these around the use of digital cards and other electronically delivered incentives.

It recommended assessing administrative requirements before introducing a programme. Its proposed role for a provider included programme support as well as supplying the reward itself.

For employers with staff in several markets, the company highlighted currency and denomination choices. It also argued that the reward should fit the recipient’s preferences and the organisation’s budget.

Electronic delivery was presented as a way to reduce physical fulfilment work and shorten the interval between an achievement and recognition. Those were the provider’s operating arguments for virtual rewards.

The article included broad claims about the effectiveness of incentives but did not provide a new comparative study or results from a named employer. It described programme characteristics rather than announcing a new product.