Virtual Incentives said more than 100 customers had integrated its payout API in a platform overview published on March 22, 2022. Ashley McCutcheon, then vice president of product development, described a service supporting payments in 51 countries and 43 currencies.

The catalogue described at that time covered more than 1,050 retailers, restaurants and services, including Amazon, Apple, Best Buy and Starbucks. Businesses could use the API to issue digital gift cards and virtual prepaid rewards while adapting the recipient experience to their own branding.

McCutcheon said the service recorded more than 40 data points across ordering, redemption and recipient feedback. The company presented that information as a way for marketing teams to understand reward preferences and refine later campaigns.

The overview also described a developer sandbox and operational controls including redundancy and failover. Virtual Incentives stated that its technology held PCI and SOC 1 and 2 credentials; the article presented those as the company’s security claims at the time of publication.