Sending incentives across borders adds delivery, product-selection and administrative choices to a campaign. In guidance published on May 24, 2022, Virtual Incentives recommends digital gift cards and virtual prepaid options as ways to avoid the address collection and shipping involved in physical cards.

When it comes to incentivizing consumers to participate in international promotional campaigns or market research surveys, Virtual Incentives usually recommends issuing eGiftCards or Virtual VISA cards instead of physical cards. This approach avoids the labor-intensive process of collecting recipients' mailing addresses and shipping physical cards, which can take days or weeks. Digital rewards offer a more engaging experience for consumers, allowing them to select immediate delivery to an email address, a mobile app, or a bank account and choose from multiple brands.

The provider emphasizes recipient choice and quick delivery alongside security. It describes its API and payment partners as supporting international reward delivery, while noting that technical arrangements and financial or data rules vary between markets.

Virtual Incentives' global partner ecosystem plays a critical role in helping companies overcome technical and geographic obstacles that can derail international campaigns. The company works with leading payments solutions providers to automate the delivery of reward and incentive payouts to recipients worldwide. This partnership enables Virtual Incentives to navigate the complexities of financial and data privacy laws and regulations that differ across countries.

The catalogue described in the May 2022 article contained more than 1,050 brands in 52 countries and 43 currencies. Its filters let programme managers select by reward type, currency and country when assembling an offering for a particular campaign.