YOUGotaGift introduced a GOGREEN edition of its HappyYOU card ahead of COP28 in the United Arab Emirates. The company presented the digital gift card in November 2023.

The special edition connects its existing gifting product with the environmental themes of the conference. YOUGotaGift positioned it for personal gifts as well as employee incentives, customer rewards and loyalty programmes.

The company argued that distributing cards electronically can reduce reliance on physical plastic

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