YOUGotaGift has suggested ways businesses can use electronic gift cards during Eid al-Fitr, which marks the end of Ramadan. Its April 13, 2023 guide connects the practice of Eidiya giving with employee appreciation and customer campaigns.

For staff, the company proposes a gift accompanied by an Eid greeting, with the recipient choosing how to spend the value. It also describes competitions or events where an Eidiya card could be offered as a prize.

For customer activity, YOUGotaGift recommends considering gift cards within seasonal promotions. It presents them as an incentive designed to encourage participation or another purchase, without reporting the results of a particular campaign.

The guide promotes the HappyYOU Eidiya Card, described at the time as a multi-brand option covering more than 700 brands. The recommendation is to offer choice within a seasonal gift rather than select a single physical item for every recipient.