Zendit proposed using digital gift cards to support employees returning to offices in guidance published on June 24, 2024. The company focused on changes to commuting, daily routines and relationships with colleagues after an extended period of remote work.

Its suggestions began with matching rewards to individual interests. Coffee, dining, books and fitness were examples of categories employers could offer, allowing the recipient’s preferences to shape the gift.

Shared activities formed a second part of the approach. The company described using dining or café rewards for team lunches and informal meetings, alongside incentives for participation in group activities.

Zendit also suggested recognising milestones, such as an employee’s first week back or a team’s adjustment to new working arrangements. It presented longer-running attendance or personal milestone rewards as additional options for programme organisers.

The piece promoted existing e-gift uses rather than announcing a new product or a customer deployment. Its arguments about easing stress and strengthening workplace relationships were the company’s rationale for the proposed rewards, without measured employee outcomes in the article.