Zendit proposed using digital gift cards to support employees returning to offices in guidance published on June 24, 2024. The company focused on changes to commuting, daily routines and relationships with colleagues after an extended period of remote work.

Its suggestions began with matching rewards to individual interests. Coffee, dining, books and fitness were examples of categories employers could offer, allowing the recipient’s preferences to shape the gift.

Shared activities formed a second part of the approach. The company described using dining or café rewards for

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