GoGift announced on September 17, 2025 that it had moved its headquarters to Christianshavn in Copenhagen, leaving its previous home at Nordisk Film in Valby. The gifting company linked the relocation to its next phase of international expansion following an earlier partnership with Waterland Private Equity. [S01]

A new office after an earlier ownership change

The September update describes a change of headquarters, rather than a new acquisition. Waterland had announced its partnership with GoGift on February 11, 2025, saying the business would change hands from Nordisk Film, part of Egmont. Founder Henrik Ravn would continue to lead the company from Copenhagen. [S02]

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A new office after an earlier ownership change

Date

Development

February 11, 2025

Waterland announces its strategic partnership with GoGift

September 17, 2025

GoGift describes its relocation to Christianshavn

Separating those events helps explain what changed. The ownership announcement set out the investment relationship and growth plans. The later office move concerns where the operating team is based. Neither the address nor the timing of a relocation establishes an additional transaction or a change to existing card balances.

The expansion plan behind the move

Waterland’s February announcement said it would support acquisitions and the continued expansion of The Global Gift Card and The GoGift Engine. It described a business with customers in 70 countries, more than 15,000 B2B clients and 120 full-time employees at that point. These are figures from the transaction announcement, rather than fresh measurements made at the September move. [S02]

For corporate gifting customers, international expansion involves more than the number of countries on a map. The usable catalogue, local redemption conditions and support arrangements determine what a recipient can actually do with a reward. A larger corporate footprint can provide context, but programme buyers still need market-specific product information.

What the relocation update does and does not disclose

GoGift’s September account presents the new office as a base for growth and a continuation of the business built during its years with Nordisk Film and Egmont. It does not disclose a new investment amount, an additional acquired company or a new market launch tied to the premises. [S01]

The move is therefore an operational milestone in the company’s 2025 transition. The broader commercial plan remains the one outlined with Waterland, while delivery of that plan must be judged through subsequent product and market developments.