Mastercard and Payment International Enterprise launched FLOOSS in Bahrain on February 15, 2022. The service combined a Mastercard prepaid card with an application offering payments and other financial tools without requiring customers to open a traditional bank account.
The partners said users could obtain a virtual card, shop online and access deposits, withdrawals and transfers. The application also let customers track wallet and card purchases, set bill reminders and combine payments through a cart function.
Gift vouchers for gaming and entertainment were part of the app's wider service range. Other listed uses included utility payments, telecom top-ups, phone-bill inquiries and calling cards, bringing several everyday transactions into the same interface.
The companies positioned FLOOSS as an alternative route to digital financial services and a way to support cashless transactions. Mastercard said the partnership reflected its focus on digital inclusion in the region. Those aims described the launch strategy rather than independently measured adoption results.
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- FLOOSS launches in Bahrain with prepaid payments and gift vouchers — newsroom.mastercard.com