Gift-card processor i2c appoints Jess Barbera to lead Latin America sales

i2c has put a former TSYS regional sales executive in charge of winning and developing customers in Latin America and the Caribbean, a market served by its issuer-processing platform for credit, debit and prepaid cards. Jess Barbera was named vice president and head of sales and business development for the region on September 29. [S01] The appointment is a commercial leadership change at a processor whose prepaid offering includes gift and incentive cards. Her responsibilities extend across the regional business, including banks and financial technology companies, rather than a dedicated gift-card sales division. A regional role across the platform Barbera reports to chief revenue officer Jason Goldberg . According to i2c, she has more than 15 years of experience in payments, sales and technology implementation across Latin America and most recently headed TSYS sales in the region. The company pointed to her implementation experience as well as her commercial background. [S01] Goldberg linked the hire to regional customer demand for flexibility and faster product launches. Barbera described i2c's PowerOne platform as the foundation for expanding client