InComm Payments has described using its TRNSX technology to let music festival attendees exchange cash for a gift card at the event. The July 2023 article focuses on maintaining access for cash-preferred visitors when food, drink and merchandise sellers accept card payments.

The mobile point-of-sale service operates at customer service locations, where an attendee converts cash into a card that can be used at the venue's participating payment terminals. The card can carry the festival's or venue's branding.

InComm says the cards can also be used beyond the event wherever the applicable card provider is accepted. That allows a visitor to retain unused value after the festival rather than having to spend the balance before leaving.

The provider positions the service around the practical demands of temporary festival sites, where organisers may be coordinating their own vendors and third-party stalls. It also describes the technology as adaptable to permanent music venues, arenas and sports stadiums.

The article connects cash conversion with the move towards cashless event operations. Its purpose is to offer an on-site route from cash to a usable payment card, rather than excluding visitors who arrive without another accepted payment method.