The Jacksonville Jaguars have adopted a new InComm Payments service that converts spectators’ cash into network-branded gift cards at TIAA Bank Field. Announced in November 2020, the system is designed to accommodate cash users as sports and entertainment venues move toward card payments.
Guests exchange cash at the stadium’s guest services office and use the loaded card to pay for concessions, merchandise and other purchases. The card has no purchase fee and can feature the team’s branding.
Because the product is open loop, remaining funds are not confined to the stadium. Cardholders can spend the balance elsewhere in the
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.