Reloadly outlined gift card incentive options for customer and employee programs in a guide published on December 10, 2025, looking ahead to program planning for 2026.

The provider separates retailer-specific cards from open-loop prepaid rewards carrying Visa or Mastercard branding. It presents the choice as a question of how broadly recipients should be able to spend, alongside their interests and the campaign objective.

Its examples span general retail, food, travel, wellness, entertainment, gaming, home improvement and charitable giving. The guide proposes matching the category to the audience instead of treating one reward as appropriate for every recipient.

Program uses include recognition after a milestone, customer referrals, loyalty tier achievements and seasonal activity. These are proposed structures rather than announcements of 25 new branded partnerships.

Digital distribution is another focus. Reloadly describes email or SMS delivery and automated reward values that vary according to the qualifying action. A smaller follow-up action could earn one amount while a renewal or larger purchase could earn another.

The company presents its global reward distribution platform as supporting recipient choice and larger campaigns. Its guidance links catalog selection with the rules, spending limits and delivery process needed to administer a program.