Runa has outlined how gaming platforms can use localised reward catalogues when expanding into additional markets. Its July 2023 guide describes gift cards, prepaid cards, subscriptions, donations and cryptocurrency options as forms of digital reward value that a platform can offer through one API.

The provider argues that localisation involves more than translating the game. It also includes the brands and reward types available to a player in each market. The article connects that choice with the experience of redeeming value earned through the platform.

Runa cites its State of Loyalty Rewards research, in which 39% of consumers wanted more local payout choices and 40% would consider changing programmes for a broader retail catalogue. Those findings concern consumers in the loyalty research, rather than a separate survey limited to gamers.

The same cited research reported preferences for open-loop Visa or Mastercard cards at 21%, retailer gift cards at 17%, restaurant gift cards at 10%, experiences at 7% and subscriptions at 6%. Runa used those differences to argue for a range of redemption options instead of one reward type.

At the time of the article, Runa described coverage of 30 countries, 18 currencies and 16 languages, with more than 1,300 global brands and payout choices. A single integration was intended to connect a gaming operator with that network without building a separate connection for every reward type.

The guide also discusses variation by market, including different preferences in the United States, United Kingdom and Germany. It recommends using the intended audience's needs to shape the catalogue as a platform enters new regions.

Runa presents broader reward choice as a possible support for engagement and international expansion. The article does not provide a measured result from a named game using this approach, so the advice remains a proposed operating model supported by its wider consumer research.