All Star Incentive Marketing has highlighted quality merchandise and more frequent recognition among the issues shaping incentive programs in 2024. Its February review draws on the Incentive Research Foundation’s trends report.
The company points to inflation as a complication for budgeting. A larger nominal allocation may simply maintain the purchasing power of an existing reward program, leaving less room for expansion than the headline increase suggests.
Recognizable consumer brands and useful, tangible gifts feature prominently in the discussion. All Star describes merchandise as a lasting reminder of an achievement, while
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- Incentive Scene for 2024: Quality Merchandise Among Top Trends — All Star Incentives
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.