Todo InComm says gift-card sales across the operations it serves rose 72% during Brazil's Customer Week compared with the equivalent event in 2025. The figures cover September 13-19, 2026 and were published in the operator's October 1 analysis. [S01]

The result is specific to Todo's serviced operations. The company does not provide an absolute sales figure, the number of participating retailers or a breakdown showing how much of the increase came from existing customers versus changes in its coverage. It should not be read as a measured growth rate for Brazil's entire gift-card market.

Corporate e-commerce leads the reported mix

Todo attributes 61.44% of total sales volume to B2B e-commerce. It separately says physical stores accounted for 15.06% of transactions and gives a 5.03% figure for consumer e-commerce. [S01]

The source shifts between sales-volume and transaction terminology and does not reconcile the three percentages into a complete channel total. That limits direct comparisons between them. The unreported portion cannot reliably be assigned to another channel from the information provided.

The corporate share

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