The percentages are forecasts, and the post does not identify the period against which growth is measured. It also does not specify whether sales means card value or card count, disclose underlying totals or explain its forecasting method. They cannot therefore be labelled year-on-year growth or treated as measured results for Brazil’s entire gift-card market.

Category expectations ahead of year-end spending

Todo points to fashion purchases and food experiences as important uses of gift cards during the year-end shopping period. It describes distribution through physical stores, merchants’ websites, digital banks and business incentive platforms, with recipients later redeeming prepaid credit within the relevant retail network. [S01]

The new figures address a different question from Todo’s October 1 Customer Week report. That earlier release

Todo InComm is forecasting growth of 25% in food-sector gift-card sales and 13% in fashion during the fourth quarter of 2026. The Brazilian prepaid-credit provider published the estimates on October 7, attributing them to data intelligence from its own ecosystem. [S01] The percentages are forecasts, and the post does not identify the period against which growth is measured. It also does not specify whether sales means card value or card count, disclose underlying totals or explain its forecasting method. They cannot therefore be labelled year-on-year growth or treated as measured results for Brazil’s entire gift-card market. Category expectations ahead of year-end spending Todo points to fashion purchases and food experiences as important uses of gift cards during the year-end shopping period. It describes distribution through physical stores, merchants’ websites, digital banks and business incentive platforms, with recipients later redeeming prepaid credit within the relevant retail network. [S01] The new figures address a different question from Todo’s October 1 Customer Week report. That earlier release

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