Todo InComm says Zift Card sales through physical stores increased 43% in January-August 2026 compared with the same period of 2025, according to an operator disclosure published on September 9.
The result concerns the company's multi-brand gift-card product and its in-store sales channel. It is not a reported growth rate for Brazil's entire gift-card market.
The company does not state whether the 43% measure represents card units, prepaid value or another sales basis. It also does not provide an absolute total or a comparison restricted to the same participating stores. Those limits prevent treating the percentage as audited revenue growth or isolating how much arose from an enlarged network.
Physical distribution reaches more Americanas stores
The same disclosure says Zift Card distribution across Americanas expanded to more than 1,400 physical stores during 2026. Todo links that expansion to a platform network exceeding 5,000 active points of sale in Brazil.
Distribution thresholds reported by Todo
The September 9, 2026 disclosure places Zift at more than 1,400 Americanas stores and links that rollout to a platform network exceeding 5,000 active points of sale in Brazil. Bars show the published thresholds, not exact location counts.
locations
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Source
The Americanas locations are part of the broader distribution network, not an additional disjoint set. The two thresholds must not be added or used to calculate an exact share. These are selling locations, not distinct redemption brands, newly opened stores or audited exact totals.
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| Category | Published threshold; actual count is higher |
|---|---|
| Americanas stores: more than 1,400 | 1,400 locations |
| Platform points of sale: more than 5,000 | 5,000 locations |
The figures describe where prepaid products are sold. They do not establish that 5,000 different retail brands accept a Zift balance, or disclose the precise dates on which each new location began selling cards.
Americanas’ own first-half 2026 results describe a retail network of more than 1,400 stores. That independently issued document is consistent with the scale of the retailer named by Todo, but it does not identify Zift or establish that each store carried the card. The rollout claim therefore remains Todo’s. [S2]
Zift’s product page, checked on October 19, describes purchases online or at physical sellers, followed by a recipient choosing one or more participating brands. It advises checking each brand’s redemption rules. A selling location and an eligible redemption outlet are consequently different parts of the product’s operation. [S3]
The new information is the operator's January-August physical-channel performance and disclosed distribution scale. The company presents them as evidence of the continued role of stores in gift-card sales, but it does not supply an independently tested forecast or subsequent redemption outcome.
These results are separate from Todo's later October 1 report on gift-card activity during Brazil's September Customer Week. Different periods and product coverage give the two announcements different denominators; their growth rates should not be combined.
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Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.