Gift cards and vouchers are accepted by a minority of the merchants represented in the research highlighted by Whop’s September 7, 2026 payment-statistics roundup. The underlying Visa Acceptance report puts overall reported acceptance at 27%, with material differences between merchant size groups. Whop compiled outside research; it did not conduct this survey. [1] [2]
A defined benchmark for gift-card acceptance
Figure 6 of the 2026 Global eCommerce Payments & Fraud Report shows gift-card or voucher acceptance of 25% among small-business payment professionals, 20% among mid-market respondents and 32% among enterprise respondents. The respective subgroup bases are 185, 183 and 311. The overall 27% figure uses 693 payment professionals and is an aggregate, not another separate market segment. [2]
Gift-card or voucher acceptance by merchant size
Shares of surveyed payment professionals reporting that their organisation accepts gift cards or vouchers.
% of payment professionals in subgroup
Tap or hover for details. All values are also available in the data table.
Source
Survey fieldwork November-December 2025; 2026 report. Subgroup bases: small business 185, mid-market 183, enterprise 311; overall payment-professional base 693. Self-reported acceptance, not sales, transaction-value share, universal card compatibility or causal effects of merchant size.
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| Category | Report accepting gift cards or vouchers |
|---|---|
| Small business | 25 % of payment professionals in subgroup |
| Mid-market | 20 % of payment professionals in subgroup |
| Enterprise | 32 % of payment professionals in subgroup |
B2B International conducted the research in November and December 2025 for the Merchant Risk Council, Visa Acceptance Solutions and Verifi. The full sample contains 1,278 payment and fraud professionals across 37 countries, including 69 MRC members. Figure 6 uses only the payment-professional subset. The report defines small businesses as having annual eCommerce revenue from $50,000 to below $5 million, mid-market from $5 million to below $50 million, and enterprises at $50 million or more. [2]
These percentages answer whether the organisation accepts a type of payment. They do not measure the share of purchases paid by gift card, issued or redeemed value, customer adoption or the number of brands accepted. The category joins gift cards and vouchers, without identifying individual issuers or closed-loop schemes. An enterprise result therefore cannot establish that any particular reward will work at its checkout. [2]
The report says its geographic sample distribution changed from the prior survey, with greater representation from Europe and Latin America and less from North America and Asia-Pacific. That matters when interpreting changes over time. The chart here uses one survey wave; it does not turn the differences between size groups into a growth series or claim that company size causes acceptance. [2]
Whop’s own guide describes payment collection, payouts and infrastructure for sellers and platforms, including storefronts for digital products and services. Its statistics article presents outside findings alongside a commercial invitation to use Whop for payments. Those provider claims and the independently conducted survey have different roles: the latter benchmarks respondent organisations, while neither establishes that every retailer gift card is accepted through Whop. [1] [3]
For distributors and programme buyers, acceptance is a practical constraint between holding prepaid value and completing a purchase. Broader usable distribution may improve the recipient proposition, but integration, reconciliation and commercial charges still matter. Incremental sales, successful redemption and programme profitability require operational evidence beyond a percentage of survey respondents reporting acceptance.
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.