All Digital Rewards set out features for channel partner incentive programs in July 2019, emphasizing the relationship between a vendor and the partners selling its products. The guide linked reward choice with the systems used to submit activity and receive recognition.

The provider recommended a catalog broad enough to include merchandise, digital products, prepaid cards, retailer gift cards and travel where relevant. It advised matching that choice to participant demographics and the available budget.

A straightforward claims process was another priority. ADR described a participant reaching a sales goal, submitting the required sales information through a website and claiming a reward as an example of the desired experience.

The software criteria included mobile access, third-party integration, data protection and customization beyond the company logo. The company argued that program rules and supporting technology should fit the specific channel arrangement.

ADR presented ChannelSTACK as its channel program management software, supported by reward fulfilment and specialist advice. The guidance brought those elements together around a clear exchange: partners completed defined activities and the sponsoring company supplied relevant rewards through a manageable process.