All Digital Rewards examined incentive design for business-to-business-to-consumer channel relationships in October 2020. The guide focused on helping partners understand the program, track progress and access rewards while selling a vendor’s products or services.

The provider argued that the technology and support behind a program were as important as the prize selection. Complex participation processes could make a reward less useful if partners struggled to see their progress or claim what they had earned.

Reward options discussed included branded prepaid cards, retailer gift cards, experiences and entries into instant-win promotions. ADR recommended selecting a mix that reflected the participant audience rather than assuming the same incentive would motivate every partner network.

The company described ChannelSTACK as its software for administering partner initiatives and channel sales overlays. It offered a connection to an existing system or an external program environment, depending on the business’s requirements.

The article presented reward delivery, program management and specialist support as parts of the same service. Its practical emphasis was on a clear participant experience and an incentive structure aligned with the relationship between the vendor, its channel partners and the end customer.