Elite Rewards Describes Cards, Merchandise and Travel for Purchase Incentives

Elite Rewards describes reward cards, merchandise and travel as options for purchase-linked incentive programmes in its Incentives 103 guide, first published on November 18, 2016. It recommends matching the reward with the customer and the purchase a campaign seeks to encourage.

The guide explains a gift-with-purchase arrangement in which an eligible transaction leads to a separate reward. Its card examples include themed selections for food or fuel and virtual or physical payment-card rewards.