Level 6 outlines channel partner surveys and participation incentives

Level 6 has outlined how channel partner surveys can inform program design and commercial support. Its October 2024 guidance emphasizes asking about the relationship itself, including communication, products, support and the value partners receive.

The company recommends establishing a clear purpose before writing questions. A survey about a recent change may need a different structure from a broader review of partner satisfaction.

The guide combines numerical ratings with open responses. Ratings can help track patterns, while written comments can explain why a partner finds a process useful or difficult.