One10 has outlined the elements of an employee rewards programme, connecting business objectives and participant communication with reward choice and evaluation. Its May 2021 guidance includes electronic gift cards, prepaid cards, merchandise and travel within the range of incentives a programme can offer.

The company recommends starting with a defined objective, such as increasing sales or the market share of a product. It also advises looking beyond the sales team when deciding who can contribute. Service staff, sales support teams and external channel partners may have roles that the programme should take into account.

Participants need to understand the rules and what they must do to qualify. One10 recommends regular communication through several channels and technology that brings programme information and performance data together. It identifies mobile access and a usable rewards portal as practical parts of keeping people involved.

The guide advocates giving recipients a choice of rewards. An electronic catalogue can offer products at different point levels, including technology, sports equipment, retail electronic gift cards, event tickets and individual travel discounts. It also lists prepaid cards with either single-load or reloadable funding and group travel for leading performers and their families.

One10 argues that a choice of non-cash rewards can make recognition more memorable, presenting this as its programme-design position rather than a finding from a study reported in the article. The relevant selection depends on the programme's participants and objectives.

Evaluation should return to the goals established at the start. The company recommends reviewing key performance data while the programme is running, allowing adjustments before it finishes, as well as assessing the final outcome.

The article connects the framework to One10's PerformX incentives and recognition platform. Its focus is the combination of programme rules, accessible administration and reward choice, followed by measurement of whether the intended business change occurred.