Online Rewards compares points, tiers and referrals for customer retention

Online Rewards has compared points-based loyalty, tiered benefits and referral programs as ways to maintain customer relationships during market disruption. Its April 2021 article focuses on how earning and redemption rules can support repeat engagement.

A points program lets members accumulate value through defined actions and exchange it for an available reward. The company discusses gift cards, merchandise, vouchers and other benefits as possible redemption choices.

Tiered programs add different levels of access or benefits. Progress can reflect spending, purchase frequency or another stated measure, giving members a visible relationship between participation and the benefits available to them.