PayCore has set out how its Ocean 2.0 card management system supports loyalty and campaign management. The January 10, 2023 article, by Meriç Özgen and Ayşen Nergiz, connects reward design with customer segmentation and the payment activity a business wants to encourage.

The company describes campaign management as using information such as purchase recency, frequency and value to select an offer. Its Ocean 2.0 module is presented as supporting card types and channels within the wider card management system, with campaign monitoring and reporting.

Parameters and supported campaign types

The listed parameters include product profile, customer and card groups, merchants, merchant category codes, transaction types, transaction sources, banks and special dates. PayCore says these can be used to shape scenario-based campaigns.

The article covers six loyalty approaches: points, discounts, installments, reward catalogs, co-branded cards and affinity programs. For points, it describes welcome, additional, commitment, advance and donation campaigns. Discounts can be selected by merchant, product, merchant category or transaction type.

Its installment discussion includes cardholder or merchant-defined offers, selected transactions, additional installments and deferrals. The catalog section explains how accumulated points can be exchanged for merchandise, gift cards or other available rewards.

Card partnerships and customer choice

PayCore also discusses co-branded cards associated with a merchant and affinity cards supporting an organization or cause. The examples illustrate different program structures.

The article’s product focus is Ocean 2.0’s campaign management and loyalty module. It links those functions with choosing relevant offers for different customer groups and monitoring campaign results within a card program.