Pulse iD and Loylogic announced a partnership at Seamless Middle East 2025 to combine real-time customer engagement with a global rewards marketplace. Pulse iD’s release carried a May 22, 2025 dateline; Loylogic published its account on June 16. [S01] [S02]

Matching the offer to the moment

The companies described a combination of Pulse iD’s card-linked offers, location-based triggers and behavioural targeting with Loylogic’s sourcing and fulfilment capabilities. The proposed audience included banks, fintechs and merchants. [S01] [S02]

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Matching the offer to the moment

Partner

Capability described in the announcement

Pulse iD

Contextual engagement, card-linked offers and real-time personalisation

Loylogic

Reward sourcing, merchant-funded offers and global fulfilment

Loylogic cited a catalog of more than 10 million rewards across merchandise, gift cards, experiences and travel, and a reach exceeding 50 million loyalty consumers. Those were supplier-wide scope figures, not the number of people or rewards already using the new joint proposition. [S01]

An integration proposition, with outcomes still to establish

The releases did not name a first bank deployment, disclose commercial terms or report a measured retention improvement from the combined service. Statements about stronger engagement and new revenue opportunities expressed the partners’ ambitions. [S01] [S02]

The practical link is between deciding when an offer is relevant and delivering the promised reward. A recommendation engine can identify a suitable moment, but the customer still needs a reward that is available in the right market and can be fulfilled reliably.

For gift-card operators, the partnership placed gift cards inside a broader choice of rewards rather than treating them as a standalone promotion. Its value would depend on the execution of that end-to-end journey and the results of individual programmes, not on catalog size alone.