Wrapped announced Gift Card Campaigns on November 17, 2024 as a way to send promotional gift-card value to selected customers without changing displayed product prices. The same article now carries a September 17, 2026 update. Its current description and October 2, 2026 help documentation explain a batch-and-email workflow; the current prices below should not be read as the original launch tariff. [1] [4]
Campaign distribution has an access cost and an activation count
Campaigns are included in Pro and Plus, and in Enterprise accounts with marketing features enabled. The public pricing page observed October 19 lists USD99 a month for Pro and USD199 for Plus when billed monthly. These subscriptions also cover other functions. Basic is outside this feature comparison and Enterprise has no published fixed price. [3] [4]
Wrapped plans with campaigns: monthly subscription prices
Current publicly priced monthly plans that include marketing campaigns. Enterprise is quoted separately; Basic does not include the feature.
USD per month
Tap or hover for details. All values are also available in the data table.
Source
October 2026 commercial snapshot, not November 2024 launch pricing. Taxes, promotional balances and card-activation overages are separate. The plans include other features, so this is not a standalone campaign fee or an ROI measure.
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| Category | Monthly-billed subscription |
|---|---|
| Pro | 99 USD per month |
| Plus | 199 USD per month |
Pro includes 200 new card activations per monthly billing period and Plus includes 500. Each additional activation on those monthly plans is priced at USD0.40 and USD0.20 respectively. The allowance documentation says promotional campaign cards count when created with a balance, whether or not the campaign is sent. A card synchronised across several sales channels counts once; voided or deleted cards are removed from the period’s count. [3] [4] [5]
The merchant first imports a batch containing the recipient email and balance, marks it promotional, then creates the campaign and designs its email. Delivery can be immediate or scheduled. Each card has its own code. Stopping, deleting or returning the campaign to draft does not cancel cards already created, so cancelling a send is not the same as cancelling its underlying value. [1] [4]
The distinction matters commercially: subscription cost, additional activations and promotional credit are separate inputs. Sending many emails is not proof of redemption or incremental spending. Current campaign reporting exposes issued and redeemed value, recipients, revenue and orders, but those observations still need a defined campaign population and a comparison that accounts for purchases customers would have made anyway. [4] [5]
Lightspeed’s own integration listing separately describes Wrapped synchronising balances across connected point-of-sale and online channels. That supports the integration context, not the effectiveness of a particular campaign. Wrapped’s older campaign help article claims an average 6x ROI, while the revised blog cites spending of 2–3 times card value; neither page supplies the sample, measurement period or calculation needed to treat those different claims as independently established results. [1] [7] [8]
Wrapped’s April 27, 2026 service terms leave the merchant responsible for its gift-card conditions and marketing communications, and say cancellation does not retroactively void issued cards. Purchase-triggered automation, announced separately on November 18, 2024, creates a reward when a qualifying event occurs; a campaign distributes an already prepared batch to a chosen list. [2] [4] [6]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.