Wrapped introduced purchase-triggered gift-card marketing automation on November 18, 2024. Its announcement described rewards for qualifying spending, selected products or gift-card purchases, with either a separate bonus card or added credit. Current documentation updated October 2, 2026 makes the operational and billing difference between those rewards more specific. [1] [2]

The reward type changes activation billing

A bonus gift card is a new promotional card and counts toward the plan’s card allowance. Bonus credit raises the value of an existing card, so it does not create another activation. For monthly subscriptions, Pro includes 200 activations and charges USD0.40 for each additional one; Plus includes 500 and charges USD0.20. The chart shows those overage terms, not the value of the incentive. [2] [3] [4]

The data behind the story

Wrapped monthly plans: price for each activation above the allowance

Actual overage rates for the monthly plans with automation. A newly issued bonus gift card counts toward the allowance; bonus credit on an existing card does not create a new activation.

USD per additional activation
Sources
Wrapped activation allowance, updated October 2, 2026; Wrapped public pricing, observed October 19, 2026

These are monthly-plan overage charges, not reward face values, charges on every trigger, annual-plan contract terms or measured campaign returns. Subscription and promotional credit costs remain separate.

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Wrapped monthly plans: price for each activation above the allowance (USD per additional activation)
CategoryAdditional new-card activation
Pro: after 200 activations0.40 USD per additional activation
Plus: after 500 activations0.20 USD per additional activation

The subscription itself currently costs USD99 a month for Pro or USD199 for Plus on monthly billing. Annual billing instead provides an annual allowance, and the detailed allowance guide says additional annual-plan cards are handled as agreed with Wrapped. No monthly overage estimate is therefore presented as a universal annual-contract price. Taxes and the value given to the recipient are separate costs. [3] [4] [5]

The current workflow distinguishes Order paid from Gift card purchased. An order trigger can use spending or product conditions across connected sales channels; a gift-card trigger assesses each purchased card separately. Reloading an active card is not a new gift-card purchase. The current guide also documents API-event triggers, a later feature description that should not be assumed part of the original November 2024 release. [1] [2]

For a separate bonus card from an in-store sale, the order must carry a customer email address. Bonus credit requires no second card or customer email and does not send its own email. A separate promotional card can have an expiry setting, whereas added credit follows the original card’s expiry. The maximum-uses control applies to bonus-card automations rather than bonus-credit automations, so those settings are not interchangeable. [2]

The allowance is also not a count of messages or sales channels. A card is counted when activated with a balance, once across its connected channels, and voided or deleted cards drop out of the period’s count. Current documentation says disabling an automation or downgrading the plan stops future issuance while previously issued rewards remain usable. Lightspeed’s integration listing separately supports the shared online and store balance context, without measuring an automation’s commercial effect. [2] [3] [6]

The launch positioned the feature as a way to increase basket size and promote products, but did not establish measured incremental sales or profit. An assessment needs to connect the qualifying purchase, issued value, delivery and later redemption, then account for subscription, overage and reward costs. A larger initial basket or a successful email alone does not establish that the later spending was additional. [1] [2]