ampliFI survey finds 11% choose gift cards in rewards scenario
A survey of 1,000 U.S. rewards cardholders shows a place for gift cards alongside cash, while highlighting demand for easier redemption. The results describe stated choices.
News mentioning ampliFI Loyalty Solutions, with the latest coverage from Gift Card News.
A survey of 1,000 U.S. rewards cardholders shows a place for gift cards alongside cash, while highlighting demand for easier redemption. The results describe stated choices.
ampliFI wants cardholders to notice and use their rewards. The commercial question is whether easier redemption creates enough additional card use to cover its cost.
MAP will offer ampliFI's Fuel With Points, Pay With Points and Checkout With Points to mutual credit union clients using its credit and debit processing.