News mentioning Bank of America, with the latest coverage from Gift Card News.
A US-focused study of ecommerce gift card experiences, platform rules, merchant case studies and the full-cycle economics behind program profitability.
The US gift card market is forecast to reach $246.91 billion in 2026. Our research examines digital and physical demand, employer rewards, redemption economics and what issuing…
NeoCurrency’s Eric Thiegs recommends fast, small-value redemptions and a relevant mix of merchant gift cards and prepaid rewards.
Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending.
