Buyatab reported second place in the 2017 PROFIT 500 ranking of Canadian companies, with five-year revenue growth of 18,662%. Its website announcement is dated September 14, 2017; the linked PRWeb release was distributed on September 19. The result followed third place in the 2016 edition. [1] [2] [3]

The ranking compares company revenue over five years

The company’s 2017 statement and its previous announcement give two actual observations: growth of 10,735% for the 2016 ranking window and 18,662% for the 2017 window. PROFIT ranked entrants by five-year revenue growth. The periods overlap, and the releases do not disclose the precise fiscal endpoints or the absolute revenue used. [1] [2] [3]

The data behind the story

Buyatab’s two reported five-year growth windows

Company-reported revenue growth underlying consecutive PROFIT 500 results. Each bar is a five-year ranking measure.

%
Sources
Buyatab 2016 ranking announcement; Buyatab September 14, 2017 announcement; Buyatab via PRWeb, September 19, 2017

Overlapping five-year windows with fiscal endpoints not specified in these releases. These percentages are not annual revenue growth, gift-card face value, transaction growth, profit or market share. No absolute revenue figures or audit are supplied.

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Buyatab’s two reported five-year growth windows (%)
CategoryFive-year revenue growth
2016 PROFIT 500 edition10,735%
2017 PROFIT 500 edition18,662%

Moving from third to second place is a ranking result, while the larger growth percentage describes a different rolling revenue window. Neither observation establishes a particular increase in gift-card redemptions or customer satisfaction. The company also reported first place among software companies and the fastest growth among Vancouver entrants in 2017. [1] [3]

Chief executive Johann F. Tergesen attributed the growth to the team and merchant partners adopting online gifting. That is management’s explanation rather than a tested causal result. The announcement also noted founder and chief operating officer Matias Marquez’s 2017 Top 40 Under 40 recognition and Buyatab’s finalist position in the Emerging Payments Awards, whose results were still scheduled for October 5 at the time. [1] [3]

Buyatab supplied online gift-card infrastructure for medium and large merchants, with purchases through merchant digital channels and delivery by email or text. The contemporaneous release described Apple Wallet support and customers in the United States, Canada, Europe and Asia across retail, hospitality, restaurants, shopping and hotels. The award measures revenue growth of that infrastructure provider; it is not a representative estimate of growth across the gift-card industry. [3]