DraftKings and InComm Payments have agreed to launch retail gift cards in $25 and $50 denominations. The December 2020 announcement adds a physical gift product to DraftKings’ payment options and places the brand in established retail gift card displays. [1]
Two funding values for a new physical distribution route
The issuer’s archived December 16, 2020 release confirms two actual retail denominations, $25 and $50. They set the amount a buyer could place in this physical gift product at launch. They are not observations of average deposits, card sales or customer spending. [2]
DraftKings retail gift-card denominations at the 2020 launch
Two face values explicitly named in the December 16, 2020 issuer announcement.
USD
Tap or hover for details. All values are also available in the data table.
Source
Historical launch denominations, not current availability, account limits, sales volumes or gambling outcomes. Retail distribution does not itself establish eligibility to use a particular gaming product in every state.
Show data tableHide data table
| Category | Announced face value |
|---|---|
| $25 retail card | 25 USD |
| $50 retail card | 50 USD |
Retailers named in the rollout include 7-Eleven, Speedway, Dollar General and Sheetz. InComm said its wider distribution relationships span convenience, pharmacy and general-merchandise stores across the United States. [1]
DraftKings co-founder and North America president Matt Kalish said the cards would provide another method for customers to fund accounts and give others access to the company’s real-money products. The companies presented the launch as a first for the category. [1]
InComm described the physical distribution agreement as a way to expand DraftKings’ visibility beyond its digital services. The partnership connects a gaming brand with retail locations already equipped to sell prepaid and gift card products. [1]
Contemporary Sports Business Journal coverage describes transferring the card value into a DraftKings account for eligible products. That makes the retail card an account-funding route rather than a promise of cash returns. The launch statements about acquisition and national visibility are commercial expectations; neither the archived release nor the contemporary report supplies measured card sales or acquisition results. [2] [3]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.