NeoCurrency expanded its digital reward catalogue across Asia-Pacific, the Middle East and Mexico in January 2024. The company said customer requests helped determine which brands and markets it added. [1]
Local reward assortment behind the regional expansion
The update supported distribution in 26 currencies across Asia-Pacific and the Middle East. Examples included regional Grab, Lazada and Shopee offerings, alongside local retailers and international brands. [1]
In Mexico, NeoCurrency reported 26 available brands, including Amazon, Apple, Google Play, Netflix and Starbucks. Its Middle Eastern additions included options such as Deliveroo in Kuwait and Carrefour in the UAE. [1]
The full announcement quantifies the local assortment more precisely: it reports eight brands in Israel, 24 in Qatar and 26 in Mexico, with the other named markets falling between those values. Those are availability counts for each market, not additions made in this release. The differences matter to a multinational programme because access to a common API does not give every recipient the same selection. [1]
Reported local brand counts in NeoCurrency’s January 2024 expansion
Actual brand counts reported for nine markets in the release’s Middle East grouping and for Mexico on January 23, 2024.
brands
Tap or hover for details. All values are also available in the data table.
Source
Company-reported local catalogue sizes, not an independent census or current October 2026 inventory. These are brands available at the announcement, not counts of newly added brands. The same brand may appear in several markets, so the bars must not be summed into unique global brands. The release does not give numerical brand totals for every APAC market. Counts do not establish denomination availability, redemption portability, use or revenue.
Show data tableHide data table
| Category | Reported available reward brands |
|---|---|
| Bahrain | 19 brands |
| Egypt | 16 brands |
| Israel | 8 brands |
| Jordan | 12 brands |
| Kuwait | 22 brands |
| Oman | 17 brands |
| Qatar | 24 brands |
| Saudi Arabia | 20 brands |
| United Arab Emirates | 16 brands |
| Mexico | 26 brands |
The company said clients could access the expanded selection through the same ordering dashboard and API used for other countries. That arrangement is intended to let international programme operators coordinate rewards while retaining locally usable gift card choices. [1]
At the time, NeoCurrency described its overall coverage as 148 countries and 48 currencies. Those totals refer to the company’s broader network, not to an identical brand catalogue in every market. [1]
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.