NeoCurrency expanded its digital reward catalogue across Asia-Pacific, the Middle East and Mexico in January 2024. The company said customer requests helped determine which brands and markets it added.

The update supported distribution in 26 currencies across Asia-Pacific and the Middle East. Examples included regional Grab, Lazada and Shopee offerings, alongside local retailers and international brands.

In Mexico, NeoCurrency reported 26 available brands, including Amazon, Apple, Google Play, Netflix and Starbucks. Its Middle Eastern additions included

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