ShopBack and Runa announced an expanded Australian partnership on December 14, 2023. The release described cashback across more than 4,000 online, store and gift-card brands, including Chemist Warehouse, Amazon, THE ICONIC and eBay. That combined reach was not a count of gift-card products alone. [1]
A cashback partnership operates through product-specific offers
ShopBack’s current catalogue makes the economics more concrete. On October 19, 2026, its displayed AUD 25 THE ICONIC card offered 5% cashback, the AUD 20 MIMCO card 4%, and the AUD 5 IGA card 1%. These are selected public offers, not a census or a reconstruction of the partnership’s launch terms. [2] [3] [4]
Three listed ShopBack Australia gift-card cashback offers
Three directly observed offers show that gift-card cashback varies by the selected product.
%
Tap or hover for details. All values are also available in the data table.
Sources
Non-representative examples observed October 19, 2026, not December 2023 rates or an average across ShopBack. Rates apply to the displayed denominations and may change. No purchase or cashback receipt was verified, and these pages do not identify Runa as the fulfilment provider for each card.
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| Category | Published cashback rate |
|---|---|
| THE ICONIC AUD 25 card | 5% |
| MIMCO AUD 20 card | 4% |
| IGA AUD 5 card | 1% |
The pages separately displayed AUD 1.25 cashback after the THE ICONIC purchase, AUD 0.80 after MIMCO and AUD 0.05 after IGA. Those are the platform’s listed rewards rather than verified receipts. THE ICONIC’s page specifically says spending the purchased gift card through ShopBack does not earn another layer of cashback because gift-card and store-credit purchases at the merchant are ineligible. [2] [3] [4]
Acceptance also differs by product. ShopBack describes THE ICONIC redemption online, MIMCO online or in stores, and IGA at participating physical stores. Its gift-card guide says rates and terms must be checked on each product page, and distinguishes buying the card from using its code or presenting it to staff. [2] [3] [4] [5]
The guide also explains that marking a voucher as used is a manual tracking feature, not verification of the merchant’s actual remaining balance. This matters when a cashback platform manages the purchase record while the retailer controls redemption. A status label alone cannot establish that value has been spent. [5]
At the 2023 announcement, the partners reported more than $190 million of cumulative cashback returned to Australians and Runa described 29 payout types in Australia, 121 in Singapore and access to Australia plus more than 35 other countries through one integration. Those were historical corporate scope statements, not revenue attributable to the expanded agreement or evidence that every current ShopBack card is supplied through Runa. The release did not set a timetable for additional joint products. [1]
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.