Virtual Incentives proposed grocery, fuel and other practical rewards as support for recipients facing rising living costs in an article published on May 24, 2022. The provider cited an 8.5% consumer-price increase and the gap between inflation and typical salary rises as the backdrop to its recommendations.

At that time, the company said FuelCard PASS gave recipients a choice of 15 fuel brands, including BP, Gulf, Shell and Sunoco, with a combined network of more than 80,000 stations. It described rising interest in the product as petrol prices exceeded five dollars in some US states.

For groceries and household purchases, the article highlighted merchant choices such as Kroger, Target and Walmart. It also identified home-improvement rewards as a possible contribution toward an unexpected repair or replacement appliance.

The provider included physical and virtual Visa rewards among the alternatives for broader spending choice. Its recommendation was to consider what recipients needed to buy, with the actual usefulness of a reward determined by the available merchants and product terms.