Virtual Incentives reported a 45% increase in Visa reward issuance in an article published on July 11, 2022, linking the preceding year’s growth to recipients’ spending choice. The public posts do not define issuance as a card count or value. Its April article separately reports 95% virtual and 65% physical Visa growth, while linking to a March update with the 45% aggregate claim. The different scopes and comparison periods are not explained, so the posts do not establish a consistent comparative issuance series.

The company contrasts that flexibility with a card restricted to one merchant. It describes uses ranging from discretionary purchases to everyday expenses, with actual acceptance governed by the particular prepaid product and its terms.

The article also attributes to Blackhawk Network a claim that 75% of consumers would select a prepaid card over cash. The linked original research page and questionnaire could not be verified, leaving its sample, geography, fieldwork dates and response base unresolved. This remains a claim quoted by Virtual Incentives in support of prepaid choice, rather than an independently established preference for research participants or the wider population.

For businesses, the provider highlights customization through logos and recipient messages. Those features allow the employer or programme operator to connect the reward with its own identity while offering a broader spending option.