Whistle has described a construction client's move from retailer gift cards to its rewards platform, reporting a $1.015 million reduction in reward costs in a July 2024 case account. The company does not disclose the exact comparison period for that savings claim.
In a case account published on July 14, 2024, the company said the unnamed business had spent $2 million on Starbucks and Grubhub gift cards in 2023. According to Whistle, recipients had used $880,000 when the client examined the program, leaving $1.12 million unredeemed at that point.
Whistle reports how the construction client's 2023 gift-card pool stood
Two stated components of the same USD2 million purchased pool, at an undisclosed review cutoff.
USD
Tap or hover for details. All values are also available in the data table.
Source
Anonymous supplier case, not independently audited. Unredeemed does not mean expired, forfeited, recoverable or recognized merchant profit; no causal savings effect is established.
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| Category | Reported value |
|---|---|
| Reported redeemed value | 880,000 USD |
| Reported unredeemed value | 1,120,000 USD |
Those figures describe redemption observed in the client account. An unused balance is not, by itself, evidence that a card has expired or that the buyer can reclaim it. Whistle used the gap between purchased and redeemed value to explain why the client reassessed distribution.
The company said the client adopted its platform in 2024 and reported the cost reduction in the July article. The figure was a claim available during that year, rather than a result presented after the full 2024 calendar year had ended.
Whistle described its alternative as using company-branded Visa reward cards, recipient communications by text or email, and visibility into reward issuance and redemption. It said subsequent rewards could be added to the same card and unused program funds could be redeployed within its own arrangement.
The provider also promoted a recipient process without an app download or another password. The case centered on how rewards were funded, distributed and used, rather than simply comparing incentive face values.
The account did not identify the client, the redemption-review cutoff or supporting transaction records. Whistle attributes the analysis to its own review. The spending, redemption and savings figures remain the supplier's report of that program, without an independently published audit or controlled comparison.
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.