YOUGotaGift linked its digital gift-card offering to a sustainability update in an Arabic-language article published on November 23, 2023. It described lower emissions from its cloud infrastructure and promoted a special environmental-themed card ahead of COP28. An English company article published the following day repeated the cloud figures and introduced the HappyYOU GOGREEN design. [1] [2]

The reported reduction concerns cloud operations

The company said monthly cloud emissions were nearly one metric ton in October 2022 and subsequently reached 0.3 metric tons. It described the reduction as nearly 70% in less than a year. Both originals leave the later measurement month unspecified, so the chart retains that uncertainty and treats the starting level as approximate. [1] [2]

The data behind the story

YOUGotaGift’s reported monthly cloud emissions

Two levels reported by the company in November 2023. The October 2022 baseline was described as nearly one metric ton per month; the later measurement month was not supplied.

Metric tons per month
Sources
كيف تساعد بطاقات الهدايا الإلكترونية من YOUGotaGift في الحفاظ على البيئة؟; YOUGotaGift English COP28 update, November 24, 2023

The first bar is an approximate baseline, not an exact 1.0 measurement. These are company-reported monthly cloud-emissions estimates, described as a reduction of nearly 70% within less than a year. No customer-level AWS export, endpoint month or complete corporate/product footprint was published; the figures are not current emissions or a per-card lifecycle comparison.

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YOUGotaGift’s reported monthly cloud emissions (Metric tons per month)
CategoryReported cloud emissions
October 2022: nearly 11.0 Metric tons per month
Later reported level: month unspecified0.3 Metric tons per month

A December 7, 2023 account of the company’s announcement identified AWS carbon-emission statistics as the measurement source. It described moves to more efficient EC2 machines, Aurora Serverless V2 databases, reduced capacity outside peak hours and an EKS-based computing setup. These are the company’s reported operational changes; the article did not publish a controlled comparison isolating each change’s contribution. [3]

AWS’s March 2022 launch explanation described monthly estimates in metric tons of carbon-dioxide equivalent, covering Scope 1 and Scope 2 emissions associated with AWS services and published with a three-month delay. The YOUGotaGift releases do not include the underlying customer export or identify a methodology version. AWS later expanded and recalculated its methodology, including Scope 3 categories in October 2025. Those later changes do not retrospectively verify the company’s original numbers. [4] [5]

For gifting, YOUGotaGift emphasised that electronic delivery avoids a physical card, envelope and postal shipment. The GOGREEN design connected that message to COP28 and to employee rewards and consumer gifting. However, the reported cloud reduction does not establish a zero-emission digital gift card or measure the company’s entire environmental footprint. The update supplies no complete lifecycle comparison covering the recipient’s devices, network use, purchased goods and all other relevant emissions. [1] [2]