YOUGotaGift has linked its digital gift card offering to a broader sustainability update, including a reported reduction in emissions associated with its cloud infrastructure. The Arabic-language article, published November 23, 2023, also discusses its special Lidunya Khadra card ahead of COP28.

The company says monthly emissions from its cloud infrastructure were close to one metric ton in October 2022 and subsequently fell to about 0.3 metric tons. It describes the change as a reduction of roughly 70% in less than a year. Those figures concern the cloud infrastructure discussed in the article, rather than a measurement of the company’s entire environmental footprint.

For gifting, YOUGotaGift emphasizes the absence of a physical card, printed envelope and postal package when a reward is delivered electronically. It presents digital delivery as a way to reduce the materials associated with conventional plastic gift cards.

The special card was tied to the United Nations climate conference scheduled for November 30 to December 12, 2023. The company positioned the design as an option for businesses and individual customers wishing to express an environmental theme in their gifts.

The article also argues that sustainability can influence employee and consumer preferences. These are the company’s reasons for promoting digital gifting; the update does not provide a full lifecycle comparison covering every source of emissions from digital and physical cards.