All Star Incentive Marketing has partnered with CoreHealth Technologies to provide rewards to workplace wellness program operators. The June 5, 2019 announcement connects All Star's Propel software with the CoreHealth platform.

The integration makes All Star's catalog of more than one million incentive products available to wellness providers using CoreHealth. Categories include merchandise, physical and digital gift cards, event tickets and airline miles.

All Star supplies award sourcing, customer service, warehousing and fulfillment alongside its software. The company describes its role as a manufacturer's representative, stocking distributor and provider of branded merchandise, supporting the delivery of rewards selected through a program.

All Star president Brian Galonek said the partnership would help wellness providers recognize participation and healthy behavior. CoreHealth chief executive Anne Marie Kirby described incentives as one of the tools providers could add through the platform's partner network.

CoreHealth's customers included wellness companies, insurers, health-coaching businesses, employee-assistance providers, benefits brokers, HR consultants and health systems. At the time, the company said its platform supported wellness programs reaching more than three million employees worldwide.

The collaboration links those program-management services with All Star's reward catalog and fulfillment operation, giving wellness providers an integrated option for administering incentives.