The brands will retain their identities, specialist capabilities, market focus and teams under the parent group. The stated change is a shared corporate structure and investment backing, rather than a replacement card that customers must adopt. The statement describes an agreement and does not supply a separate legal closing date. [S1]

Lifestyle contributes multi-brand gifting and rewards in the UK and Ireland. AnyCard brings North American gift-card products, processing and distribution, while Savvy supplies processing and program expertise. The commercial proposition is to connect those capabilities across more client relationships; the announcement does not establish common pricing, a migration timetable or measured cross-selling results. [S1][S2]

Filed accounts give a more precise historical view of one participant. Lifestyle’s website identifies Motivates as the business behind the brand and carries company number 11319734, matching Motivates Inc. Limited at Companies House. The company’s strategic report explicitly describes its Lifestyle gift-card retail channel alongside corporate rewards and direct sales. [S3][S4]

AnyCard , Lifestyle and Savvy agreed on October 15, 2026 to come together under Norell , combining gift-card products and retail distribution with processing and reward-program technology. Codex Capital is providing new investment alongside the businesses’ existing investors. The announcement does not disclose the investment amount or a valuation. [S1] The brands will retain their identities, specialist capabilities, market focus and teams under the parent group. The stated change is a shared corporate structure and investment backing, rather than a replacement card that customers must adopt. The statement describes an agreement and does not supply a separate legal closing date. [S1] Lifestyle contributes multi-brand gifting and rewards in the UK and Ireland. AnyCard brings North American gift-card products, processing and distribution, while Savvy supplies processing and program expertise. The commercial proposition is to connect those capabilities across more client relationships; the announcement does not establish common pricing, a migration timetable or measured cross-selling results. [S1][S2] Filed accounts give a more precise historical view of one participant. Lifestyle’s website identifies Motivates as the business behind the brand and carries company number 11319734, matching Motivates Inc. Limited at Companies House. The company’s strategic report explicitly describes its Lifestyle gift-card retail channel alongside corporate rewards and direct sales. [S3][S4]

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