Buyatab Completes Funding Round to Expand Digital Gift Card Platform

According to an announcement published on July 27, 2015, at https://web.buyatab.com/our-news/buyatab-raises-expansion-capital/, Buyatab Online Inc. has completed a funding round to raise significant expansion capital. The company will use the proceeds to accelerate sales and marketing of its digital gift card platform in the US and to further its operations in international markets.

Buyatab has advanced its digital gifting platform since its first significant venture funding in March 2011, creating an industry-leading gifting experience for both the purchaser and the recipient. The company's digital gifting and incentive capabilities bring digital life to traditional B2C and B2B gift card programs and create opportunities for integrated marketing solutions.

The gifting landscape is shifting to a digital focus, creating significant opportunities where stored value meets mobile commerce, according to Johann Tergesen, Buyatab's CEO. The additional expansion capital will support the company's push into the US marketplace and continued innovation, with a focus on continuous innovation that has put Buyatab at the forefront of the digital gifting revolution.