Diggecard announced a partnership with London drinks producer Asterley Bros in March 2021, adding its gift cards to the provider's business rewards portfolio. The company positioned the brand as an option for incentives, promotions, benefits and gifting.

Asterley Bros makes aperitifs and cocktail products by hand in London. Diggecard's announcement described the business as founded by two brothers and stocked by retailers including Fortnum's and Harvey Nichols.

The provider also highlighted a virtual team event held earlier that month. Diggecard employees received cocktail boxes containing spirits, mixers and accompanying ingredients, then joined Asterley Bros for a session explaining the products and demonstrating four cocktails alongside a company update.

That event illustrated one possible use beyond sending an individual gift card: connecting a reward with a shared remote activity. Diggecard reported positive feedback from its own team, without presenting the event as an independently measured engagement study.

At the time of the announcement, Diggecard said its portfolio comprised 100 brands in the UK, with many also available elsewhere in Europe. Asterley Bros added a specialist drinks brand to that range.