Diggecard sales manager Henrik Johnsen won the 2021 Industry Young Gun award at the Incentive Awards in London. The company reported the result on November 25, following the ceremony the previous evening.

Johnsen, then 28 and based at Diggecard's Bergen headquarters, joined the business in October 2019 as sales coordinator and customer success manager. Diggecard said he onboarded 40 retailers in his first quarter and that those customers remained with the company when it published the award announcement.

He was promoted to sales manager in January 2020. The company highlighted his subsequent work on larger retail partnerships in the Nordic region, including eight qualified leads generated in one month. These were reported leads, rather than eight completed customer contracts.

Johnsen also contributed to the Edenred Italy project, in which Diggecard developed and launched a programme to help digitise part of the customer's rewards platform during the pandemic. He appeared in a video presenting Diggecard's gift card solution and its personalisation features.

Before joining the business full time, Johnsen had been mentored by group chief executive Olav Balandin in Silicon Valley, with a focus on technology sales and marketing. Diggecard also described his work sharing Nordic small-business onboarding experience with its UK operations team.

The award recognised Johnsen's development within the incentives industry. Diggecard's account connects that recognition with retailer acquisition, customer onboarding and implementation work on its gift card service.