Everfield acquires Life Peaks to add hospitality gift-card software

Everfield has acquired Life Peaks , adding software that manages hospitality gift cards, vouchers and tickets to a group that already owns several systems connected to the platform. The October 7 announcement places the Aarhus business alongside its existing integration partners OnlinePOS , HeapsGo and Amero under the same owner. [S01] For restaurant and hotel operators, the connection runs from selling prepaid value to accepting it when a guest arrives. Everfield says more than 500 businesses across Scandinavia use Life Peaks. The acquisition gives the investor an established gift-card operation within its Food, Hospitality & Leisure portfolio; the announcement does not disclose a purchase price. [S01] An existing connection between gift sales and venue systems Life Peaks sells a platform that appears within a merchant’s own website and supports both digital and physical cards. Its product site describes automated merchant payment, physical-card dispatch and a backend for campaigns and manual card creation. The company was founded in 2015 and is led by founder and chief executive David Balsgaard , who will remain in charge from Aarhus. [S01] [S02] That operating role makes the acquisition more than an addition to a gift-card catalogue. A hospitality gift card creates a promise that must survive the gap between purchase and redemption. The system handling that promise has to connect the online sale to the venue’s payment