NeoCurrency reported 2,000 digital reward brands in January 2024, saying its catalogue had doubled and sales had tripled over the preceding year. It disclosed no absolute sales figure. The company page is dated January 8; its release dateline and Business Wire distribution are January 9. [S01] [S03]
Two published milestones support the catalogue comparison
The earlier January 24, 2023 announcement explicitly recorded the 1,000th reward brand, with availability across 85 countries and 33 currencies. It described a dashboard and API for ordering, delivery and reporting across gift cards and other reward options. This provides an observed earlier milestone, rather than an estimated starting point. [S02]
NeoCurrency’s reported catalogue milestones
Brand counts explicitly published in two company announcements, January 2023 and January 2024.
brands
Tap or hover for details. All values are also available in the data table.
Sources
Company-reported catalogue counts, including gift cards and cash-like options. Milestone publication dates differ from undisclosed dates when the counts were reached. No sales or redemption volume is measured.
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| Category | Reported reward brands |
|---|---|
| January 24, 2023 | 1,000 brands |
| January 2024 update | 2,000 brands |
These are catalogue snapshots. A brand count does not measure gift-card face value sold, active customers or merchant redemption. Neither release publishes a brand-level reconciliation or audited sales series, so the catalogue comparison cannot establish why the company’s reported sales increased. [S01] [S02]
Global reach depends on the reward selected
The 2024 update described overall delivery coverage of 148 countries in 48 currencies. Its named-brand figures show why that total cannot be applied to every product: Amazon was available in 19 countries, Apple in 16 and Google in eight. [S01]
Country coverage varied among named catalogue brands
Countries where NeoCurrency said it offered each named brand in its January 2024 update.
countries
Tap or hover for details. All values are also available in the data table.
Source
Provider-reported availability, not purchases, active recipients or market share. The country sets may overlap and must not be added. The release does not list all country-level terms or establish worldwide acceptance.
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| Category | Reported country coverage |
|---|---|
| Amazon | 19 countries |
| Apple | 16 countries |
| 8 countries |
NeoCurrency also reported Visa Prepaid and Mastercard Prepaid coverage in 141 countries each. Those prepaid options have a different acceptance model from retailer-specific gift cards; the figures do not make their terms interchangeable. Country coverage is also distinct from the number of payout currencies. [S01]
The company supplies rewards for employee recognition, customer incentives, market research and loyalty programmes. Co-founder and chief executive Geoff Miller connected catalogue expansion with locally relevant choice. For buyers, the useful question is which reward is available for the intended recipient and currency. These historical disclosures provide no measure of redemption success or customer preference. [S01] [S02]
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.