Giftify plans to move Restaurant.com from individual dining-deal purchases to monthly and annual memberships beginning October 27, introducing a recurring subscription model to a platform used by gift-card incentive buyers. [S01]

The October 13 announcement says members will gain ongoing access to available restaurant deals. It explicitly identifies businesses buying Restaurant.com gift cards for incentives, loyalty, employee recognition and customer promotions among the intended beneficiaries.

A change in the benefit behind the incentive

The proposed model replaces a series of individual deal purchases with continuing access through a subscription. That changes the commercial structure around the benefit a reward recipient receives, making the eventual membership terms relevant to corporate incentive buyers.

Restaurant.com’s official membership page sets prices at US$14 a month or US$99 a year. Membership can be bought as a gift, while automatic renewal is optional and can be changed at signup or through the member page. Individual restaurant offers retain their own terms and restrictions. [S02]

Old and newly created certificates have different rules

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