Runa announced a collaboration with Spa Week Media in October 2024 to offer The Spa & Wellness Gift Card through its rewards service. The partnership added a US-focused experience option for employee, customer and client gifting.
The card, introduced by Spa Week in 2012, was described as providing access to more than 9,000 spa and wellness locations in the United States. The services listed included massage, facials, body treatments, fitness classes and other services offered by participating businesses.
Runa presented several programme uses: appreciation gifts, incentives, recurring gifting and additions to an employer's benefits offering. These are reward and spending applications; the announcement did not report a clinical study or measured health improvement from using the card.
The provider also described bulk ordering, personalisation and integration with existing systems as parts of the business distribution experience. It stated that the gift card had no expiry date or hidden fees.
The partnership expanded the range of experiences businesses could offer through Runa, giving recipients a choice among participating US locations instead of selecting one venue or treatment for them in advance.