Runa, then known as WeGift, reported adding more than 120 brands to its rewards catalogue during the first six months of 2022. In its August 4 update, it also said it had signed more new customers in that period than during all of 2021 and had passed 100 full-time employees. The report gives useful expansion milestones, although it does not disclose the exact new-customer totals. [S01]
Network breadth and later currency coverage
The August update described support for retail gift cards, prepaid cards, subscriptions and charitable donations across 30 countries and 18 currencies. A subsequent November 15 funding announcement put currency coverage at 20. These two published observations show a broader reported currency range later in the year; the November figure must not be read as a first-half result. [S01] [S02]
Reported currencies supported in 2022
Two dated company announcements, with November shown as subsequent context.
currencies
Tap or hover for details. All values are also available in the data table.
Sources
Company-reported coverage at publication, with no currency lists or exact operational snapshot dates supplied. November is later context, not part of the first-half result. Coverage is not a measure of transactions, demand, geographic reach or availability of every product in every currency.
Show data tableHide data table
| Category | Supported currencies |
|---|---|
| August 4, 2022 update | 18 currencies |
| November 15, 2022 update | 20 currencies |
Currency coverage matters to organisations planning rewards for recipients in several markets, but it does not establish which currencies were actively used or whether every brand was available in each one. Neither announcement gives a complete currency list, transaction volumes or exact operational snapshot dates. The comparison therefore tracks the published platform descriptions, without estimating sales or market share. [S01] [S02]
Named first-half catalogue additions included Airbnb, Nike, Instacart, Dunkin’, Dick’s Sporting Goods and Aldi. New customer examples included WishList, ThanksBen and Xoxoday. The company also reported renewed and extended engagements among existing customers, but gave neither a retention rate nor a complete account total. [S01]
Perkbox’s director of strategic alliances, Joel Tobias, described a wider brand selection and less administrative work after integration. That remains an attributed customer assessment: the August release does not quantify the time saved. API integration and reporting were among the capabilities described for employee rewards, marketing incentives, loyalty and other business-to-individual payouts. [S01]
Founder and chief executive Aron Alexander linked the first-half milestones to simplifying payouts from organisations to individuals. The later November announcement reported a £26 million Series B led by Element Ventures, intended to fund network expansion, geographic growth, hiring and new features. That financing supplies subsequent context for the expansion plan; it is not revenue earned in the first half. [S01] [S02]
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.