Runa's 2022 review links reward catalogue growth with £26 million Series B

The company now known as Runa reviewed its 2022 activity in a January 4, 2023 update, highlighting product development, reward research and a £26 million Series B. The financing closed in November 2022, when the business was known as WeGift. Its directly linked survey gives a more specific view of the recipient preferences behind that reward strategy. [S01] [S02] [S03] [S04] What the corporate-gift survey adds to the review In research released on September 14, 2022, 80% of respondents said they would be happy to receive gift cards, compared with 68% for cash, 51% for food, 48% for branded merchandise or clothing and 37% for a plant. The question concerns acceptable gifts, rather than asking respondents to allocate purchases or select one market winner. Gift cards therefore lead this set of reported preferences without establishing a share of corporate spending. [S02] [S03] Gifts respondents said they would welcome Published September 14, 2022, in WeGift’s US consumer survey. Would be happy to receive Gift cards: 80 % Cash: 68 % Food: 51 % Branded merchandise or clothing: 48 % Plant: 37 % Survey of 554 US residents; 450 had received a corporate gift. The releases do not specify the base for this question, fieldwork dates, recruitment or weighting. Options are not exclusive shares and should not sum to 100%. These are reported preferences, not observed behaviour or causal effects. WeGift, September 14, 2022 survey release via PR Newswire Runa, original survey article dated September 14, 2022 WeGift described its sample of 554 US residents as representative and said 450, or