Sigtuna Municipality is seeking an operator for a physical and digital gift-card service under a planned service concession with an estimated value of SEK7.2 million. Its October 5 notice covers provision, operation and management of the service. [S01]

The notice was issued October 1 and first published October 5. The public announcement date is separate from the document’s preparation date. [S01]

The procurement uses Sweden’s service-concession framework, identified in the notice as LUK. Offers are due November 5; the document does not name a selected provider.

A monetary card across more than one merchant format

The municipality defines a gift card as a voucher with a predetermined monetary value that can be spent at a specified shop, retail chain, restaurant or similar outlet. Its definition also includes online-only sellers of products, services or experiences. [S01]

Physical or digital describes the card format, while physical premises or online stores describes the spending setting. The notice includes both distinctions without naming the eventual merchant network or confirming which brands will be available.

It points bidders to the requirements appendix for the categories of gift cards that must be included. The reviewed notice alone does not support a retailer list, individual denominations or a guaranteed number of recipients.

An operating arrangement, with commercial terms still to be selected

Provision, ongoing operation and management are part of the requested service. That creates an opportunity for an operator to maintain the gift-card offering, rather than merely deliver a single disclosed batch of cards. [S01]

The SEK7.2 million figure is the stated estimate for the concession. It is not a reported provider fee, completed card sales or money already distributed to recipients. The notice does not give a usable contract duration, revenue split or redemption results; those details should not be inferred from the estimate.